About the WACVB
The Wisconsin Association of Convention & Visitors Bureaus (WACVB) is a Wisconsin tourism industry leader that provides members with educational, legislative, marketing and networking opportunities. WACVB has 39 members, representing over $30 million in promotional power to drive tourism growth in Wisconsin. Formed in 1983, WACVB also initiates programs to increase awareness and appreciation of destination marketing organizations (DMOs) as well as the entire tourism industry.
WACVB works with the Wisconsin Department of Tourism to promote the State as a meetings and convention destination. The Meet In Wisconsin campaign targets meeting planners through advertising, trade shows and www.meetinwisconsin.com. WACVB also has a Web site for leisure travelers www.escapetowisconsin.com - and is leading a statewide sports marketing effort through such vehicles as www.sportswisconsin.com. WACVB is a partner in the Tourism Federation of Wisconsin and is one of the lead players on such issues as Room Tax Reform and School Start Date legislation. WACVB also hosts the annual Wisconsin Fall Tourism Convention.
PO Box 393
Sun Prairie, WI 53590