Wisconsin Fall Tourism Conference

Connect on the Coast at the 2019 Wisconsin Fall Tourism Conference, November 7 & 8 in Manitowoc.  We are planning an exciting agenda, headlined by branding expert Melanie Spring who will share ideas and tops on how to Rock your Brand Story.  The full conference schedule will be posted in early September.  The 24-hour conference begins at noon on Thursday and wraps up at 12:30 pm on Friday.

Location & Lodging - Holiday Inn, Manitowoc  The conference room rate is $110 single/double and rooms can be reserved by calling the hotel direct at 920-682-6000 or online using the group code FT9. 

Sponsorship & Exhibitor Opportunities - WACVB invites you to be a Wisconsin Fall Tourism Conference sponsor or exhibitor.  Learn more about sponsorship opportunities. Or, REGISTER ONLINE HERE.

Registration Rates & Policies: Click the online registration button below to register. Early Bird Rates are $125 for WACVB members & $140 for non-members.  To receive the early bird rate, registration must be postmarked by October 7, 2019.  Rates are $145 and $160 after the 7th.  There is also a $45 opening luncheon & keynote rate (limited availability). No refunds will be provided for prepaid registrations after October 31, 2019. 

Wisconsin Tourism Trailblazer Awards -  Awards for the best Wisconsin tourism marketing and partnership campaigns will be presented by WACVB at the WI Fall Tourism Conference.   Learn more and apply here...

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Online Registration Now Available

Or, download a registration form and mail it in with payment.

CONVENTION AGENDA

Thursday, November 7 2019
Time Events
11:00 AM - 4:30 PM

Registration

12:00 PM - 1:45 PM

OPENING LUNCHEON AND KEYNOTE PRESENTATION

ROCK YOUR BRAND STORY, How to Keep Them Talking

Speaker:  Melanie Spring

Sponsored by: Discover Wisconsin

Do you remember the last time you heard a truly great story? When you think back on it, you don’t remember all of the details but you remember how it made you FEEL. Great brands make sure you feel something when they share their story – it’s time to write your own.  Learn how big brands with big budgets tell stories and how you can tell yours with any budget (promise), Find out how you can get your whole team on board to get people talking about YOU!

2:00 PM - 3:00 PM

BREAKOUT SESSIONS -

1. Dos and Don’ts of Successful Content Marketing - Hear about best practices to help successfully leverage social media channels and online audiences to take your content marketing efforts to the next level. 

2.  Spotlight on Wisconsin: The DNC and Ryder Cup - Hear from event organizers how these two huge events will impact Wisconsin tourism and how your oganization may be able to tap into them and their attendees. 

3. Rock Your Pitch - Learn how to craft & deliver a powerful pitch so you can get more buy-in & be the expert. Whether you are pitching to the media, an event planner, or your government decision-makers; let’s make sure you stop leaving money and ideas on the table – and make sure you get what you really want!

3:00 PM - 3:20 PM

Networking Break 

3:20 PM - 4:20 PM

BREAKOUT SESSIONS -

1. Navigating the Data Maze to Build Better Campaigns  - Are you developing digital campaigns based on assumptions or facts? In this session, we’ll uncover valuable data sources hiding in plain view and teach you how to build and enhance your future digital marketing campaigns.

2.  Spotlight on Wisconsin: The DNC and Ryder Cup  (Repeat) - Hear from event organizers how these two huge events will impact Wisconsin tourism and how your oganization may be able to tap into them and their attendees. 

3. Rock Your Pitch (Repeat) - Learn how to craft & deliver a powerful pitch so you can get more buy-in & be the expert. Whether you are pitching to the media, an event planner, or your government decision-makers; let’s make sure you stop leaving money and ideas on the table – and make sure you get what you really want.

4:45 PM - 6:45 PM

MARKETPLACE AND RECEPTION 

Sponsored by Meredith Travel Marketing 

Hop on a shuttle bus and then sip, sample and network with your tourism peers from across the state at the Farm Wisconsin Discovery Center, Be sure to visit sponsor and exhibitor booths on the marketplace floor for a chance to win prizes from our host the Manitowoc Area Visitors & Convention Bureau. After visiting the vendors, enjoy a tour of the center.

7:00 PM - 10:00 PM

MANITOWOC DINE AROUND

Friday, November 8 2019
Time Events
7:30 AM - 9:30 AM

REGISTRATION

7:45 AM - 8:15 AM

BREAKFAST BUFFET

8:15 AM - 9:00 AM

WISCONSIN TRAILBLAZER AWARDS CEREMONY & WI DEPT. OF TOURISM UPDATE

Sponsored by Boelter & Lincoln

Join WACVB and Wisconsin Department of Tourism Secretary Sara Meaney in recognizing the best in Wisconsin tourism marketing and partnership efforts.  Sec. Meaney will then give us insight into the latest happenings at the state agency. 

9:10 AM - 10:10 AM

BREAKOUT SESSIONS

1. Wisconsin Dept. of Tourism Grant Programs - Looking for financial assistance and expert guidance to make your big idea the next big thing for your destination. See which of the Department's four grant programs might be a fit for you.

2. Tourism Trends and Research - Here the latest travel trends impacting Wisconsin and the research behind it.

3. Creating Destination Experiences -  Hear how three DMOs worked to create engaging and immersive experiences in their destinations  to drive visitation and create competitive advantage with visitors.

10:20 AM - 11:20 AM

REPEAT BREAKOUT SESSIONS

11:30 AM - 12:30 PM

CLOSING LUNCHEON - Discover where we'll be heading for the 2020 conference.  We'll also select our Marketplace door prize winners and hear from a local business leader on how to develop an effective word of mouth marketing plan.

Fall Convention Sponsors

Wisconsin Tourism Partners

  • SportsWisconsin.com
  • WITourismFederation.org
  • Meetinwisconsin.com
  • TravelWisconsin.com